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Alyssa Ruggieri
portfolio
Clients' Digital Strategies
DESCRIPTION
For more than 190 years Reed & Barton has enjoyed a longstanding repuation as one of the county's foremost marketers of fine tableware and giftware.
TYPE OF WORK
Corporate social media marketing and strategy including campaigns, content, and promotion.
OBJECTIVES
Introduce the Reed & Barton brand to a new generation of consumer. Increase customer interaction, brand awareness website traffic and sales.
STRATEGY
Increase customer interaction by expanding their online identity and engaging with customers through social sharing sites. Become a trusted resource for home entertaining and decorating tips by developing fresh and relevant content.
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