resume

PROFESSIONAL PROFILE

Social Media Specialist and creative designer with over 4 years of industry experience. Proven achievement in creating a robust online presence for an iconic brand – in a direction that speaks to today’s younger consumer. Proficiency with all social media tools and technologies with a proven track record for creating and implementing successful social media programs. A core background in design has helped me to develop skills that I utilize in every project I tackle. My strong creative skills are constantly growing and expanding due to my eagerness to learn new techniques inside and outside my fields of expertise. I am detailed oriented with strong work ethic, problem solving, communication, interpersonal and teamwork skills. I am extremely adept at being a self starter, multi-tasker, and working in a fast paced deadline-driven environment.

EXPERIENCE

SOCIAL MEDIA SPECIALIST

Reed & Barton / Taunton, Ma / 2013- present

For more than 196 years Reed & Barton has enjoyed a longstanding reputation as one of the country’s foremost marketers of fine tableware and giftware. In a company where internet has newly become the fastest growing segment of the business, I was brought on to introduce the Reed & Barton brand to a new generation of consumer. With goals to increase brand awareness and customer engagement, I developed a strategy to help Reed & Barton become a trusted resource for dining, entertaining, gifting, and decorating tips. My goal was to inspire customers with compelling visual and editorial content. In addition to creating online content, a major part of my position was to design and develop photoshoots and showroom displays that tie in to the online marketing campaigns.

VISUAL MERCHANDISING & PHOTO STYLING:

Researched seasonal and on trend concepts for editorial and product marketing photoshoots.
Developed an online marketing plan to facilitate through photo stories and inspire target customers as well as a new generation of consumers.
Partnered with product development to develop a conceptual vision for the styling of products in photoshoots.
Collaborated with brand director to create a cohesive look in photoshoots that match the integrity, philosophy, and style guidelines of the brand.
Selected and styled props for photoshoots.
Assisted in developing and executing merchandising plans for show rooms for market weeks and trade shows based on seasonal stories and color palettes for new and existing product collections

SOCIAL MEDIA DEVELOPMENT:

Conducted an initial community analysis of customers and competitors.
Developed a digital branding proposal and social media strategy based on Reed & Barton’s goals online needs.
Identified gaps in social media presence and created a social media expansion plan and operations workflow to develop expansion in upcoming years.
Successfully created, edited and managed content and presence on 6 social sharing sites; increasing customer engagement and brand awareness by 300%.
Developed giveaways and other campaigns to expand and grow customer and email bas.e
Managed marketing, strategy and content for web calendar including holiday campaigns.
Oversaw and developed all copy and visual editorial materials across all platforms, including writing and promotional graphics
Analyzed campaign performances with google analytics.

SEARCH ENGINE OPTIMIZATION (SEO) & SOCIAL MEDIA OPTIMIZATION (SMO):

Effectively utilized content management tools and dashboards for post scheduling and organization.
Selected keywords for SEO based on audience and sales analysis.
Defined target audience for social campaigns.
Ran Facebook advertising campaigns to defined target audiences, expanding customer reach by 500% and ROI by 350%.
Tracked and analyzed Facebook advertising campaigns and other social campaigns through google analytics.
Facilitated giveaways that increased email database, customer engagement and brand awareness.
Developed an SEO strategy based on Google AdWords and PPC campaigns.
Oversaw SEO optimization of site content to maximize performance.
Developed promotions and graphic ideas to help enhance reader understanding and engagement.
Established content strategy and creation based on customer and SEO insights.
Built a passionate community of content contributors with a diverse range of bloggers.
Rendered email blasts for marketing campaigns using adobe Photoshop and illustrator.
Developed creative advertising content for magazines and trade shows.
Experience with working on Magento platform website backend.

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MANAGER OF OPERATIONS

Cuffs & Collars / Boston, Ma / 2011- 2013

A small rapidly expanding locally owned high-end menswear boutique. Known for bespoke suits and dress shirts manufactured and imported from the finest textile manufacturers in Italy.

ASSISTANT BUYING AND MERCHANDISING :

Researched textile and fashion industry trends to create fresh captivating content that would engage the target audience.
Researched new fabric choices, colors, notions (buttons, zippers, appliques ), lapel designs, stich designs, and shirt fits based on seasonal trends and customer wants and needs.
Researched multiple aspects of overseas production costs for shirt, suit, and accessory line expansion.
Ensured that all selected vendors and manufacturers met the strict high quality, made in Italy guidelines of the brand.
Collaborated with owner to select fabric choices for suits and shirts for each season.
Worked with owner and shirt manufacturer in Italy to select shirt and suit designs for each season.

PHOTOSTYLING

Developed concepts for website and magazine photoshoots.
Styled, and produced on trend photoshoots for website and magazine marketing.
Took product photography for website.

CUSTOMER STYLING

Developed styling packages for customers based on clothing needs, style and budget,
Created and styled multiple individualized and color coordinated looks for customers ( suit, shirt, tie, cufflinks, shoes) based on their needs.
Styled customers for events such as weddings, business meetings, formal dinners, casual outings, vacations and night out.

SOCIAL MEDIA DEVELOPMENT

Developed a customer analysis report to help with business expansion and marketing.
Created an analysis of the brands current web presence and developed a social media strategy based on brands future needs and goas
Implemented a social media plan to gain brand exposure and awareness as well as drive new leads to company website
Created and managed all content for social media sites that included Facebook, Twitter, Instagram, Tumblr and blog.
Developed creative and compelling writing and visuals to increase customer engagement and develop customer brand loyalty.

ONLINE AND WEB DEVELOPMENT

Collaborated with owner to hire and assist website developers and designers to create new website for an expanding online business.
In charge of all frontend and backend website maintenance and visual branding.
Oversaw, styled and assisted with all photoshoots for website and magazine marketing.
Developed and implemented all email marketing campaigns with constant contact.

INVENTORY AND ADMINISTRATIVE DUTIES

Oversaw inventory management and replenishment.
Placed orders with international and national vendors for orders of 5- 6500 pieces.
Researched and fostered relationships with new vendors based on consumer needs
In charge of all administrative duties for the back office.
Collaborated with owner to select fabric choices for suits and shirts for each season.
Merchandised store to appeal to target customers, as well as created a store flow to maximize space.

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DESIGN INTERN

AME & LULU / Boston, Ma / 2013

A locally owned, and highly expansive American lifestyles and accessories brand that embraces a classic feminine approach with all of their products.

INTERNSHIP DUTIES:

Researched new design concepts and trends for handbags
Assist with mood boards and collection concepts
Assisted with putting together color rings for the season
Aided pattern design and selection for the season
Helped create handbag flats on illustrator
Prepared samples for sale qualifications
Sourced fabric and notions.

RESUME

PROFESSIONAL PROFILE

Researched seasonal and on trend concepts for editorial and product marketing photoshoots.

Developed an online marketing plan to facilitate through photo stories and inspire target customers as well as a new generation of consumers.

Partnered with product development to develop a conceptual vision for the styling of products in photoshoots.

Collaborated with brand director to create a cohesive look in photoshoots that match the integrity, philosophy, and style guidelines of the brand.

Selected and styled props for photoshoots.

Assisted in developing and executing merchandising plans for show rooms for market weeks and trade shows based on seasonal stories and color palettes for new and existing product collections

Conducted an initial community analysis of customers and competitors.

Developed a digital branding proposal and social media strategy based on Reed & Barton’s goals online needs.

Identified gaps in social media presence and created a social media expansion plan and operations workflow to develop expansion in upcoming years.

Successfully created, edited and managed content and presence on 6 social sharing sites; increasing customer engagement and brand awareness by 300%.

Developed giveaways and other campaigns to expand and grow customer and email bas.e

Managed marketing, strategy and content for web calendar including holiday campaigns.

Oversaw and developed all copy and visual editorial materials across all platforms, including writing and promotional graphics

Analyzed campaign performances with google analytics.

Effectively utilized content management tools and dashboards for post scheduling and organization.

Selected keywords for SEO based on audience and sales analysis.

Defined target audience for social campaigns.

Ran Facebook advertising campaigns to defined target audiences, expanding customer reach by 500% and ROI by 350%.

Tracked and analyzed Facebook advertising campaigns and other social campaigns through google analytics.

Facilitated giveaways that increased email database, customer engagement and brand awareness.

Developed an SEO strategy based on Google AdWords and PPC campaigns.

Oversaw SEO optimization of site content to maximize performance.

Developed promotions and graphic ideas to help enhance reader understanding and engagement.

Established content strategy and creation based on customer and SEO insights.

Built a passionate community of content contributors with a diverse range of bloggers.

Rendered email blasts for marketing campaigns using adobe Photoshop and illustrator.

Developed creative advertising content for magazines and trade shows.

Experience with working on Magento platform website backend.

_________________________________________________________________________________________________________________

Researched textile and fashion industry trends to create fresh captivating content that would engage the target audience.

Researched new fabric choices, colors, notions (buttons, zippers, appliques ), lapel designs, stich designs, and shirt fits based on seasonal trends and customer wants and needs.

Researched multiple aspects of overseas production costs for shirt, suit, and accessory line expansion.

Ensured that all selected vendors and manufacturers met the strict high quality, made in Italy guidelines of the brand.

Collaborated with owner to select fabric choices for suits and shirts for each season.

Worked with owner and shirt manufacturer in Italy to select shirt and suit designs for each season.

Developed concepts for website and magazine photoshoots.

Styled, and produced on trend photoshoots for website and magazine marketing.

Took product photography for website.

Developed a customer analysis report to help with business expansion and marketing.

Created an analysis of the brands current web presence and developed a social media strategy based on brands future needs and goas

Collaborated with owner to hire and assist website developers and designers to create new website for an expanding online business.

In charge of all frontend and backend website maintenance and visual branding.

Oversaw, styled and assisted with all photoshoots for website and magazine marketing.

Developed and implemented all email marketing campaigns with constant contact.

Placed orders with international and national vendors for orders of 5- 6500 pieces.

Researched and fostered relationships with new vendors based on consumer needs

In charge of all administrative duties for the back office.

Collaborated with owner to select fabric choices for suits and shirts for each season.

Merchandised store to appeal to target customers, as well as created a store flow to maximize space.

Researched new design concepts and trends for handbags

Assist with mood boards and collection concepts

Assisted with putting together color rings for the season

Aided pattern design and selection for the season

Helped create handbag flats on illustrator

Prepared samples for sale qualifications

Sourced fabric and notions.